The Maestro (The Marketing Association) organised Bizmarquee activity from 8- 12 March, 2014.The Bizmarquee comprised: Brand Gazebo- The Brand Rangoli Contest, where students had to select a brand and the logo/symbol/trademark was produced in the form of Rangoli, International Women's Day T-shirt painting and Wow ( World of Women) Wish Tree Events were held on March 8, 2014. Students contributed by painting women related themes on T-shirts and making a wish on paper leaf and pinning it on the wish tree. The students made a difference and created awareness to make everyday International Women's Day.
They did their bit to ensure that the future for girls is bright, equal, safe and rewarding.Brand Kombat – The Brand War, an event to assess and evaluate the marketing capabilities and innovativeness of the participating teams. Each team was given the same product (Tender Coconut) two days before the event. The teams were evaluated on the overall promotional strategies used effectively to introduce their brand of ‘Tender Coconut Water’ in the Institute market, putting a stall and displaying the products. The teams displayed their products in prominent stalls, conducting demonstrations and product sampling etc
Brand Rangoli
The team had to price the particular product and justify the pricing and explain the pricing strategy in their presentation Promotion- T.V Commercial-30 seconds which they had to develop talking about their brand. Print Ad -computer graphics. Marks were allotted for creativity, message and the visual appeal of the Ad.Radio Jingle/Commercial -15 Seconds. The team had to sing, speak and do whatever they wanted to creatively promote their brand. Presentation followed by questions from Judges.
Participants used Power-Point for presentation. The teams made banners, posters and had to bid for exhibiting these posters at prominent places such as Reception Area, Cafeteria, Auditorium, Library, Water Cooler Area and Entrance. The teams also bid for celebrities to endorse their brand of Tender Coconut Water. The celebrities were a most popular girl and a boy from the final year MBA. Each location was priced and if the team wanted to exhibit more posters, it had to come from their Marketing budget. The teams had complete freedom to introduce the product in any other way they wanted to ensure a high brand recall and effective awareness .In addition to the above promotions, the teams came up with some surprise elements to create an impact in the minds of their target audience. Maestro -Team observed for two days, the market scenario and audience reaction and through Audience Poll conducted twice and with all the evaluations, finally declared the best team who had the highest score in all promotional activities.
They did their bit to ensure that the future for girls is bright, equal, safe and rewarding.Brand Kombat – The Brand War, an event to assess and evaluate the marketing capabilities and innovativeness of the participating teams. Each team was given the same product (Tender Coconut) two days before the event. The teams were evaluated on the overall promotional strategies used effectively to introduce their brand of ‘Tender Coconut Water’ in the Institute market, putting a stall and displaying the products. The teams displayed their products in prominent stalls, conducting demonstrations and product sampling etc
Brand Rangoli
The team had to price the particular product and justify the pricing and explain the pricing strategy in their presentation Promotion- T.V Commercial-30 seconds which they had to develop talking about their brand. Print Ad -computer graphics. Marks were allotted for creativity, message and the visual appeal of the Ad.Radio Jingle/Commercial -15 Seconds. The team had to sing, speak and do whatever they wanted to creatively promote their brand. Presentation followed by questions from Judges.
Participants used Power-Point for presentation. The teams made banners, posters and had to bid for exhibiting these posters at prominent places such as Reception Area, Cafeteria, Auditorium, Library, Water Cooler Area and Entrance. The teams also bid for celebrities to endorse their brand of Tender Coconut Water. The celebrities were a most popular girl and a boy from the final year MBA. Each location was priced and if the team wanted to exhibit more posters, it had to come from their Marketing budget. The teams had complete freedom to introduce the product in any other way they wanted to ensure a high brand recall and effective awareness .In addition to the above promotions, the teams came up with some surprise elements to create an impact in the minds of their target audience. Maestro -Team observed for two days, the market scenario and audience reaction and through Audience Poll conducted twice and with all the evaluations, finally declared the best team who had the highest score in all promotional activities.
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