Ensuring patient safety by improving medicine use and reducing medication errors is the crucial role of today’s pharmacists. “Safe and effective medicine for all”, the theme for this year’s World Pharmacists Day emphasises this crucial intervention and assistance of pharmacists sought by the healthcare delivery system. Achieving this noble objective of better patient health is next to impossible without the expert advice and assistance of pharmacists. To drive home this message to the public, a rally was organised by the college on 25th September 2019. Over 800 students, teaching and non-teaching staff participated in the rally which was flagged off by the Principal Dr. CS Shastry. Post the rally, an eminent pharmacist and alumnus of the college, Mr. Sakharam Shenoy K, Proprietor, Ganesh Medicals, Mulleria, Kasargod was felicitated. Ms. Emy Thomas and Ms. Soumya anchored the program. Ms. Zeena Fernandes, Asst. Professor, Dept. of Pharmacology proposed the vote of thanks.