Role of Social Media in Mass Communication Today | Nitte Blogs

Social media is a potent communication channel that has a significant effect in both cities and distant locations. However, we are just experiencing a portion of the digital revolution. Not only has digital transformation affected businesses and made the globe more accessible, but it has also altered the way people interact.

According to Oberlo, there are 3.2 billion social media users worldwide as of 2019, accounting for around 42% of the world's population. Further, there are around 4.5 billion internet users worldwide now. These figures demonstrate the increasing prevalence of digital media in our daily lives.

This blog will discuss the variables contributing to social media's growth as a potent communication channel. You will also learn how social media has altered the nature of communication.

How Social Media Became a Strong Communication Tool

Social media has taken over the business, advertising, and education sectors. It has long influenced how people communicate and has become an essential component of their daily lives. WhatsApp, for example, has altered and elevated the culture of IMs (instant messaging).

As long as you have an internet connection, you can text anyone on the planet. This transition has been facilitated not only by WhatsApp but also by Facebook, Twitter, LinkedIn, and Instagram. The role of social media in communication is a recurring matter of debate. Online communication has enabled information to reach people and audiences who were previously inaccessible.

In addition, it has raised public awareness of what is happening in other regions. The propagation of the narrative about the Amazon Rainforest fire is an excellent illustration of social media's reach. It began with a single post and quickly spread across everyone's newsfeed across several social media sites.

Because of the surge in social media users, movements, ads, and items are aired on social media platforms. Businesses nowadays rely on social media to raise brand recognition and market and sell their products. It enables businesses to access clients regardless of their location.

The internet has provided humanity with an unfathomable resource with unfathomable reach and advantages.

Essential Company Strategy: Everything is just a click away, from news to shopping for food. The convenience of social networking has displaced conventional means of purchasing, reading the news, and even learning. Education has also utilised forums and social media chat rooms to boost student involvement, hold webinars, and advertise events and courses. Social media is an important component of digital marketing, allowing firms to reach across demographic and geographic barriers.

Essential Medium to Gain News: One of the most significant industries social media has impacted is news and journalism. Because the internet is now the quickest and most convenient way to get news, print media is declining, and publications are being forced to post their articles online. Another effect of advanced technology is that almost anyone can now call themselves a "journalist" and produce accurate and credible news. We can almost instantly create, share, and spread news or gossip worldwide. It has only been made easier by social media. Top news stories are breaking via Twitter and other social networking sites, and people worldwide are becoming instantly aware of them.

Increased Civic Awareness: By making the political process more visible, social media has altered how we are governed. Many international leaders have used social media to express their ideas and prioritise topics, providing people with a greater knowledge of their chosen administration. It has also curtailed political stakeholders' power over what information should reach people. Before the advent of social media, the only sources of information were traditional media and the government. It, however, has suddenly changed for the better. The disadvantage is that some groups also abuse social media's ability to negatively affect individuals.

People have also been brought face to face with humanitarian challenges due to social media. Many social work groups, such as animal welfare and fundraising organisations, use social media to raise awareness about societal concerns.

It brings activists together, enabling individuals to speak out against injustice (for example, the #metoo campaign), and connects people together for social issues. The impact of social media has given rise to a new type of communication in which interactions are rapid, and information is quickly conveyed.

Because of the extensive influence, companies are looking for employees well versed in social media platforms to fill key jobs inside organisations. Indeed, social media as a corporate function is quickly expanding and offers a variety of job prospects.

If you want to be a part of the revolutionary transformation of social media, NICO offers a Bachelor of Arts (BA) (Honours) in Media & Communication. This program teaches students about these technologies, either directly or indirectly, in order to prepare them for industry transitions.

Furthermore, NICO ensures that students gain this knowledge in order to stay ahead of the competitors in the market. NICO values innovation, critical thinking, and adaptability. At NICO, we provide media students with a holistic learning experience.